We are a small company with a limited budget. We want to launch B2B advertising, but we don’t know which channels to choose: social networks, contextual advertising or mailings? How do we understand what will work best for us, and is it worth trying everything at once? It would be interesting to hear your advice and experience.
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When working with a limited budget for B2B advertising, it's essential to prioritize channels that offer the best ROI. Social networks, especially LinkedIn, are great for targeting professionals and building connections. Contextual advertising (e.g., Google Ads) works well for capturing intent-driven leads. Email marketing is an effective, cost-efficient method for nurturing leads and converting them into clients. Instead of trying everything at once, start with one channel, measure results, and then expand. A combination of these methods often works best in
b2b ads .
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