People trust other people more than companies. That is why promotion through bloggers is so popular. Each of them has its own loyal audience that can come to you and become a client. I am telling you how to find "your" bloggers, negotiate cooperation and organize the work so that advertising brings a stream of new orders. Any advertising begins with an analysis of the target audience. Before choosing bloggers, you need to clearly define: who your customers are, what are they interested in, how they behave on the Internet and what social networks they use. Knowing your customers will help you further at all stages. Select a site. When it comes to blogging, YouTube is the first to appear. Better to search for bloggers manually. It takes longer, but so you will be sure of the choice because you can carefully study each blogger. n addition, you can agree to barter: you will send the product as a gift, and the blogger will write a review for this.
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Webmasters have the opportunity to show a product or service from all sides.This is especially important for online stores, often people do not have the opportunity to find out the necessary details about the product until it is delivered
YouTube is a popular video hosting service with an audience of over 62 million unique users. Thanks to its gigantic reach, diverse content and accessible presentation of information, it is an effective tool for promoting a business.
Video ad blocks that interrupt the video are annoying: users scroll through them. An alternative is advertising from bloggers.
You are promoting a large brand you have a multi-million dollar advertising budget the goal is maximum reach and recognition Then celebrity star bloggers are more suitable for you and they usually work with agencies
From the very beginning, I advise you to describe the target audience of your product in as much detail as possible, because it should coincide as much as possible with the audience of the easy influencers search blogger with whom you plan to work in the future. What does your customer think about, what tasks does he face every day, what problems he may have? What is her lifestyle, social status where these people live, work, rest? When you consider this or that blogger for cooperation, look at the comments that subscribers leave. If their thoughts and questions fit the target audience you chose initially, congratulations - this channel may well suit you.
For advertising to be effective, you need to responsibly choose an influencer. To do this, pay attention:
On the topic of the YouTube channel.
On territorial affiliation.
The audience (gender, age, interests, wealth).
By the number of subscribers and views, activity in the account. It is recommended to check the channel for cheating and request screenshots of statistics.
At the cost.
Recently, after watching various fishing bloggers, I also wanted to shoot videos and run my YouTube channel. I really don't know where to start, I don't know what software to use. I also need a good raw converter would no one help you choose?
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