The Rise of Digital Sports Engagement
Cricket has always been more than a sport. For billions of fans across South Asia, the Caribbean, and beyond, it is a way of life — a shared language spoken through cover drives, yorkers, and last-ball finishes. Yet the way fans experience cricket has shifted dramatically over the past decade, and digital platforms are at the heart of that transformation.
Where fans once gathered around a single television set or huddled beside a transistor radio, they now car
