A lot of Bristol businesses view press coverage as this thing that builds reputation, and also makes the brand more seen. Both of those points are correct, yes but there’s another part that gets way less attention. When a Bristol business gets a mention , or even a proper feature in some online publication, it almost always includes a link back to the business website, and those links are some of the strongest signals a site can get in Googles eyes.
The relationship between earning press coverage
