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South Indian Movies Has an asymmetric attention given to Bollywood over regional language cinema though Hindi cinema is 'bland' and often lacks the riches seen in Tamil, Telugu, Malayalam and Kannada films.Indian cinema', 'national cinema' and 'Hindi cinema' or 'Bollywood' are often incorrectly used as synonyms to denote the same. To see such references from the 'industry' in suburban Mumbai smacks of dense simplicity.