Magnus Lundgren's Page

www.27m.se

We are in the middle of a TV revolution. The change in viewing habits that is taking place right now is the most fundamental transformation of the television medium since its invention in the 1930s. We are moving from a media landscape where viewers were used to wait for content to be shared with operators, to one where viewers check their own schedule and view it on the platform they choose and mix content from their main operator with content from niche providers. Niche suppliers also offer more flexible agreements, which further affects business models in the industry.