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STRATEGIC BRAND MANAGEMENT. BUIlDING, ~1tASURING, AND MANAGING BRAND fQUITY. THIRD EDITION. Kevin Lane Keller. Amos Tuck School Dec 17, 2019 - Keller+Strategic+Brand+Management.pdf. Скачиваний: 3237. Добавлен: 17.02.2016. Размер: 20.51 Mб. Скачать. ?. ?Содержание?. X. •Contents; •Preface Jan 8, 2020 - Strategic Brand Management by Kevin Lane Keller, 4th Edition PDF Download here.Aug 30, 2014 - Dec 10, 2014 - Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck pdf. All brands in the figure are registered trademarks of Phillips-Van Heusen or its Aug 20, 2012 - Part I: Opening Perspectives Chapter 1 Brands and Brand Management Part II: Identifying and Establishing Brand | Kevin Lane Keller | Part I: Opening Perspectives Chapter 1 Brands and Brand Management Part II: Identifying and Establishing Brand | Kevin Lane Keller | Oct 30, 2013 -