Evoe spring spa a positioning dilemma pdf file

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Spas battled for space in the wellness market, with differentiation based on the benefits and design of theservices they offered. The push was constantly toward It was August 2010, and the three co-founders needed to decide on the positioning of Evoe Spring Spa (Evoe) in the relatively nascent Indian spa market. Throughout the years, the concept of wellness as well as the overall wellness market itself,hasbeen continuously growing and changing. Do three C's analysis for EVOE Spring SPA: A positioning dilemma case of HBR. EXHIBIT 1 Three Cs Model of Brand Positioning CONSUMER ANALYSIS COMPETITIVE It was August 2010, and the three co-founders needed to decide on the positioning of Evoe Spring Spa (Evoe) in the relatively nascent Indian spa market. Evoe Evoe Spring Spa: A Positioning Dilemma –. Group D5. Q1. Identify and explain the variables used to define the consumer segments in the case. In the end, they must choose from three viable positioning concepts. Authors Ashita Aggarwal Sharma and Renuka Kamath are affiliated with SP Jain Institute of