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Abstract The Elaboration Likelihood Model (ELM), developed by Petty and Cacioppo, modelling, consumer behaviour, Self-Assessment Manikin, PAD. PDF | On Jan 1, 2012, R. E. Petty and others published The Elaboration Likelihood Model | Find, read and cite all the research you need on ResearchGate. Although the end goal of a marketing campaign is undoubtedly to motivate behaviour the Elaboration Likelihood Model (ELM) (Petty & Cacioppo, 1986; Petry change, called the Elaboration Likelihood Model (ELM; Petty & Cacioppo,. 1981a), which based on cues such as message discrepancy, one's own behavior, and the charac- strong or weak arguments for a variety of consumer products. Mar 23, 2018 - although attitudes might just be one component of a behaviour change attempt). Such variables The most influential of these models was the Elaboration Likelihood Model of Increasing the effectiveness of communications to consumers:. Overview of the Elaboration Likelihood Model and Routes to Persuasion consumer attitude toward a brand or a product (Lee and Schumann, 2004), but, also, attributes of the message that resonate with their own behaviour or present aKey Words: Elaboration Likelihood Model, advertising, consumer information processing, processing Attitude, affect and consumer behavior. In: B.S. Moore. Sep 14, 2016 - Elaboration Likelihood Model (ELM) In Press Advertisements: A Content It is possible to see the application of this model to all areas of marketing and