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Promotional strategies. Does the journal have a written, ongoing marketing strategy? Ensuring the visibility of the journal. Understand the scope of strategic marketing planning. • Identify broad organizational market strategy alternatives. • Describe the value of alternativeADVERTISING STRATEGY. 7.1 Integrated Marketing. 7.2 Executional Framework. 7.3 Sources & Spokespersons. 7.4 Creating an Advertisement. Originality/value The paper provides a new insight about marketing strategies and their effectiveness in the product-harm crisis literature. ResearchGate Logo. A corporate marketing strategy is a broad marketing plan that creates guidelines to be used throughout the company. Part of this strategy can include