Ways to Tell Whether Your SEO Campaign is Successful

[Alina Mark]

It might be difficult for you to determine the exact monetary value of SEO. Since a successful SEO marketing strategy will always bring about more search traffic and better rankings, it is in your best interest to keep track of how things transpire. But how can you convince a company to hire you for services, yet you cannot promise them an exact amount increase in their sales?

 

Well, you only have to measure the returns on your SEO campaign. But before you do anything else, you must get some data from prospective clients. This post will take you through some of the things to keep in mind while calculating your SEO campaigns' return on investment (ROI). Keep on reading to find out more.

 

Before you calculate SEO ROI, you should first set up a conversion tracking. How you approach this depends on whether it is an eCommerce website or a lead-based business. For eCommerce sites, you should set a tracking in Google. When you want to start an SEO campaign, you need this data to determine the overall failure or achievement of your website.

 

Things tend to be different with lead-based businesses since you have to figure out the actions clients are taking on your site, after which you can find out how much they're worth. That's easy to see why since there are no actual transactions taking place on the website. It is then that you can proceed to the next stage.

 

The moment you track your conversions and know the number of people visiting, you must examine the data to check what kind of ROI you are getting from SEO. That's where a detailed breakdown of the traffic becomes mandatory to avoid missing out on even the smallest of details. Once you get the values, be sure to compare them with the amount of money you've spent on SEO in that period.

 

Whether you are organising a PR campaign or running any other digital marketing campaign, you must calculate the ROI of your SEO. That's the only way to tell whether things are faring on pretty well. Visit MediaOne website and continue reading about SEO ROI before doing anything.