Should You Really Use Instagram Stories for Your Marketing

[Alina Mark]

The buzz of promoting your day-to-day businesses activities using Instagram stories does not seem to be stopping soon. The numbers, together with the insights gathered from inside company's using Instagram stories, speak for themselves. No wonder it should never miss out on your digital marketing campaign.

 

Despite this, some people do not see the essence of taking this approach. But, if you happen to be in this category, then you've come to the right place. In this article, we will share some of why you should use Instagram stories when running your digital marketing campaign.

 

If you want to drive massive sales, then you should consider taking advantage of Instagram stories. And this is easy to see why considering it serves as the perfect way for businesses to convey messages and have conversations in an even more casual manner. But, remember, Instagram story content tends to be less curated and more 'in the now compared to content posted on the actual feed.

 

It is highly recommended that you make use of user-generated content. This type of content resonates perfectly with your target audience. Before you know it, your business will become a force to be reckoned with in the industry.

 

While there is not any solid evidence linking the regular Instagram story to an increase in organic search, you might notice that having active stories helps you show up higher in search results. Furthermore, you are free to add hashtags and location tags to each story post. This action goes a long way in helping your account appear in search results related to the location or that hashtag.

 

Adding an Instagram story to your marketing strategy will help you attain a better ROI. However, you don't have to go overboard to reap maximum benefits since starting an Instagram contest. Always remember to track their engagement per post to know how things are faring.

 

That way, you can easily make the necessary changes based on how they respond to your post. If you are still having doubts, you should consider paying a visit to the MediaOne Marketing website. You can then read more about Instagram stories here and find out what it takes to get the most from your campaigns.