The rise of video” continues to be an ongoing trend in the influencer marketing space. However, with the growing popularity of TikTok and the introduction of Instagram Reels, it’s expected to be more collaborative and creative than ever.
Instagram influencer Elizabeth Gilmore agrees, commenting: “Video first, always! I’ve found the more authentic, in the moment, and less ‘curated’ the better. It keeps viewers more engaged and a stronger authenticity makes people feel more human and part of the action.
Blogs offer followers in-depth information on a host of different topics. Rather than merely liking a social media post, blogger audiences await eagerly the next blog installment and take influencer suggestions seriously.
Often, readers seek guidance to live a particular lifestyle on a modest budget or inspiration to manage life’s challenges. These followers are loyal and attentive to what their favorite blogger influencers have to say.
Brittni is a versatile crafter. While she prefers to paint and draw, she also transforms entire living spaces, cooks decorative meals, and even designs her own apparel. Brands that further home organization, crafting, and DIY lifestyles love working with Brittni because of her thinking outside of the box style. Also, she is a genius with pastel colors and holiday festivities.
As a photographer, Jeff understands color and amazing imagery. Between his lovable photos and relevant written content, audiences appreciate Jeff’s values pertaining to family, child development, and love for life. His parenting blog discusses raising young children, shares helpful resources, and offers compelling journal entries that highlight the challenges of teen parenting.
Nagina is full of charisma and positivity. Her no-excuse attitude has helped thousands of followers improve their health and lower their weight, despite their busy lifestyles. Nagina caters specifically to working women, but many of her fans are men or stay-at-home parents.