Taylor Hicks

Why concept art is needed, and is it possible to do without professional artists

It sounds corny, but concept art is a very important stage in almost any game. This is a visual representation of your idea and direct instructions for creating in-game art. Today we will figure out how and why to make concept art.

Where to look for artists, and how much their services cost

There are no uniform prices for the services of artists, so you have to build on how long it will take to work. Then everything depends on the artist's requests and the ability to come to an agreement with him.

On average, it takes about 36 hours to prepare a concept for one character or unit on freelance. If we talk about the concept of a location for a 2D quest, the time will depend on the amount of content in the scene - count on 5-15 days. For games of the Hidden Object genre, the time increases to three weeks: two for drawing the background, the rest for objects. Although here you can keep within 14 days if you use photo textures.

Another option is to negotiate piece rates for a set of sketches or individual concept art. More expensive doesn't always mean better, so evaluate artists by portfolio and look for a price-performance compromise.

For example, there is studio Kevuru Games ( https://kevurugames.com/game-art/ ) with a "Portfolio" section. Browse themes from artists, view portfolios, or submit your order. The main thing is to describe in detail the technical task (TOR), the level of drawing, the number of angles, and you can outsource the work. If you speak English, you can go to international freelance exchanges. For example, Upwork.

If the artist does not have a portfolio (which is strange, but it happens) - be sure to ask for examples of work.

In general, a good option for a small project would be a more or less versatile artist who, albeit not ideal, but understandable for the modeler, will be able to sketch out a sketch of a location, a character, and props.

When looking for a concept artist for a small project, it's important to pay attention to whether his style matches the setting of your game. If you are creating a sci-fi world, and the artist's portfolio has a noticeable preponderance towards fantasy, it probably does not suit you.

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