Facebook Pixel not recording events in Magento 2

[Zavylon]

I encountered a problem when setting up Facebook Pixel in Magento 2.4. I installed the official Facebook Ads module, connected the pixel, but in Facebook Events Manager I see that some events (for example, adding to cart or purchase) are either not recorded or are transmitted with a delay. I tried debugging through Pixel Helper - sometimes events are duplicated, and sometimes they do not work at all. Maybe someone has encountered this? How to correctly configure the pixel so that it correctly tracks all stages of the funnel?

[BillShiphr]

Problems with Facebook Pixel in Magento 2.4 may be related to incorrect event setup or conflicts with other modules. Sometimes delays or duplicate events occur due to caching, as well as errors in data transfer between Magento and Facebook. In order to correctly track all stages of the funnel, it is important to correctly set up events for each stage - from adding to cart to completing the purchase. Amasty specialists can help you with setting up

magento facebook pixel to avoid such problems and ensure accurate data transfer to Facebook Events Manager, improving tracking and analytics.